Wujing Mineral Water Brand Identity System
- Client
- Wujing
- Category
- Branding / Product Visual
- Services
- Brand strategy / Identity design / Packaging visual system / Product imagery / Brand applications
- Year
- 2022
PROJECT
OVERVIEW
Wujing’s visual system uses a quiet, reduced language to express the clarity associated with natural water. A fluid symbol and bilingual wordmark form the central identity, while a disciplined black-and-white palette connects bottle labels, caps, product compositions and campaign imagery. The same graphic and typographic principles extend into stationery, bags and lifestyle applications, turning the bottle into the starting point of a consistent brand experience.
