Standard Chartered Brand Mascot Design
- Client
- Standard Chartered
- Category
- Campaign / Product Visual
- Services
- Brand mascot design / Celebration visual / Plush product development / Production specifications / Mobile-shop application
- Year
- 2025
PROJECT
OVERVIEW
Created for Standard Chartered’s ‘1 Million’ mobile-shop celebration, the plush character combines a phone-like silhouette, the bank’s identity and a crown into one approachable brand object. Front and back graphics retain the mobile-banking cues, while the expression and soft proportions make the commemorative item friendly and tangible. The project includes 40 cm and 60 cm production drawings with dimensions, embroidery placement and colour specifications, supported by final product photography and a short demonstration video.
