ByteDance 2024 Global Employee Service Anniversary Gift Design
- Client
- ByteDance
- Category
- Campaign / Product Visual
- Services
- Creative concept / Employee recognition gift design / Anniversary identity / Packaging system / Personalisation / Product imagery
- Year
- 2024
PROJECT
OVERVIEW
Designed for ByteDance’s global employee service-anniversary programme, the project explores two gift systems united by the theme of creation. ‘The Birth of Creation’ materialises inspiration as metallic egg-shaped objects, with colour and packaging variants marking different milestones. ‘Seven Days of Creation’ uses celestial paths, time scales and interchangeable emblems to build a modular commemorative piece. Both directions integrate anniversary numbers, personalisation and unboxing into a coherent family that can grow across service years.
